Picture the scene: You’re standing at a crosswalk, waiting for the “Walk” sign to illuminate across the way. Dozens of cars are passing in front of you through the traffic light, when suddenly, you see a gigantic bee come buzzing down the center lane! You follow it down the road, eventually realizing that it’s not some sort of overgrown killer insect, but a carefully planted piece of car wrap advertising. And it just worked on you. Here are four reasons why.
Car wraps can speak in solid colors.
One of the most important aspects of branding is the color choices a company uses to identify with. Coca-Cola is red, Pepsi is blue, and so forth. That’s why tons of businesses tend to stick to easily identifiable, often primary colors to represent their image. Continue reading