What Makes American Truck Owners So Brand Loyal? Experts Study Buying Patterns Over Decades

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As sales of pickup trucks continue to see unprecedented growth from coast to coast, truck owners report that they are looking for innovative ways to upgrade their vehicles. In the last decade, the market for vinyl car and truck wraps has remained strong in every state; while an increasing number of small business owners contract for complete vinyl vehicle wraps for advertising and marketing purposes, the average truck owner is looking for durable, memorable truck accents and wraps.
More than 1.5 million pickup trucks are sold in the United States every single year, and truck dealerships report high customer interest in rocker panel truck wraps, custom interior “skins,” full body camouflage truck wraps, windshield decals, and custom vehicle emblem “skins.”Continue reading