What Makes American Truck Owners So Brand Loyal? Experts Study Buying Patterns Over Decades

Bed liner spray

As sales of pickup trucks continue to see unprecedented growth from coast to coast, truck owners report that they are looking for innovative ways to upgrade their vehicles. In the last decade, the market for vinyl car and truck wraps has remained strong in every state; while an increasing number of small business owners contract for complete vinyl vehicle wraps for advertising and marketing purposes, the average truck owner is looking for durable, memorable truck accents and wraps.
More than 1.5 million pickup trucks are sold in the United States every single year, and truck dealerships report high customer interest in rocker panel truck wraps, custom interior “skins,” full body camouflage truck wraps, windshield decals, and custom vehicle emblem “skins.” New wrap cut tape is being used to allow detailers and vinyl artists to create overlapping vinyl designs and other customized works of art for truck owners to enjoy: cut tape has a tiny filament inside of the tape itself that can be easily removed, making precise vinyl cuts and eliminating the potential for unfortunate damage to a truck’s exterior.
Another benefit to using new wrap cut tape is that it can drastically reduce labor costs for truck dealerships and auto body shops. Wrap cutting tape comes in a variety of “strengths,” and while it can be used to make accurate vinyl cuts, it is also being used for more delicate carbon fiber vinyl wraps. Truck owners want attractive customization options, and auto body shops that are considering entering the custom wrap market should be aware of the versatility of wrap cut tape as a shop tool for both new and experienced auto detailers.
After vinyl wrap designs are chosen and installed, many truck owners choose to reline their truck beds. Although truck bed relines can be approached as a “do it yourself” project, truck owners are encouraged to seek professional input before embarking on large truck customization projects. There are actually two types of spray-on liners for truck beds, but the first step in any relining project must be a thorough sanding that removes any remnants of paint and rust. Then auto experts can begin the relining process with a spray liner that is catalyzed either by oxygen or by a chemical process.
While polyurethane sprays remain a popular choice among truck owners, repair experts are quick to note that although polyurethane can be applied in thicknesses ranging from 1/16th of an inch to approximately four inches, thick coatings of the material can actually ruin the shape of the truck bed. Coatings that are applied too thinly, on the other hand, could be more cost-effective but are prone to deterioration and cracking. Striking the proper balance between saving money and making the right investment in truck repairs is extremely important, and experienced auto body shops continue to investigate ways to save their clients money and time during any repair process.
As both wrap cut tape and spray on bedliners become widely used in by auto body dealerships and truck detailing shops around the country, new and used truck owners report high levels of satisfaction with their vehicle purchases. Widespread studies consistently indicate that truck owners are, by and large, extremely loyal to their preferred make and model of truck, often purchasing from the same manufacturer for many decades. Trucks owners often rely upon their vehicles for work and play: many hunters and sports fishermen make use of their work trucks in pursuit of their hobbies.
American truck owners report looking for both reliability and efficiency when it comes time to perform vehicle repairs and customization: auto detailers who are able to offer truck owners a wide range of custom options should find a fine reception among both new and used truck owners who want their vehicles to stand out both at work and at play. American truck owners are brand loyal consumers who want new and used vehicles to make waves on both country and city roads.

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Alice Stratt

I'm Alice, from Bristol Tennessee, and I love NASCAR. I've never raced myself but I grew up right there off the track, watching my dad race the #94 car and learning how to work on my own engine. Now I'm all grown up and have a shop of my own, but I still help out in the #94 pit for my old man. Want to learn more about NASCAR or auto repair? Read on!