Whether you have a new start up or a more established business, you always should be on the look out for ways to increase awareness of your brand. There are a number of ways you can do this. You can take out ads in the local paper or on the radio or television. You can put up billboards all over the city or town where you are located. You can do direct mail pieces. Increasingly, however, companies are looking to car and truck wraps to spread the word about what they do.
JM Graphicsandnbsp;put out a new paper on the ways that this kind of advertising may one of the best ways businesses can get the word out about who they are and what they do. They cite the improvements in the graphic quality as one of the reasons but there are others.
- Vehicle wraps get companies a very high return on investment. They have a very low cost per each impression. People notice ads placed on cars and trucks. An impactful ad can make a real difference in your brand awareness and bottom line. They can give you more bang for your buck than many other kinds of advertising that may not be seen by as many people as a car or truck wrap.
- They can be changed easily. It is very affordable to change the car and truck wraps as needed. This is good for local and national businesses. Whereas it may cost a lot to change that billboard, it is much less expensive to switch out the graphics that are applied to a car or truck. Car wraps do not even need to cover the entire vehicle. Full car and truck wraps are the most impactful but they both can be switched out for different promotions or seasons.
- You get your ad viewable from all angles. People do not always get to see an entire car or truck. When you have a full vehicle wrap, people will see your ad no matter what angle they are coming from. This means if you are driving in traffic or parked in the lot, people who are walking or driving by will see your ad.
- You can be as creative as you want to be. Now there are some basic tenants that apply to car and truck wraps that apply to all kinds of advertising and signage. You need your message to be simple and clear. You need people to be able to read your message. Beyond that, you are only limited by your own imagination. Advancements in the technology for vehicle wraps make it possible to really showcase your personality and that of your brand. When you get a full wrap, you have a lot more space to play with but you can also be very creative when you are only doing a partial wrap.
- Your message can be as strong as you want it to be. When you have a vehicle that has a full wrap, you are sending a very strong message to a very wide audience. You can think of your car and truck wraps ads a lot like moving billboards for your business. While a stationary billboard only gets views as people drive by, your car wrapped ads can cover a lot of territory around your town or city. People all over will see and notice it.
Many people who are not looking to promote a business or brand may also benefit from car wraps. Many car and truck owners opt for a paint protection film that is called “clear bra.” The use of this kind of technology can add to the lifespan of the paint job on your car and truck. Your “clear bra” treatment will last anywhere between seven and ten years. They take between one and four hours to apply.
There is a reason more and more businesses are turning to car and truck wraps to promote their business and build awareness of their brand. When people are in traffic, they look around and read the advertising they see on cars. The more people who know about your business and your work, the better it will do.